Doin' The Thing w/ Dillan Taylor
Doin' The Thing is a show for creators who want to build their content business better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He interviews top creators to share their biggest mistakes and lessons and tells stories from Grindstone, a coaching company for video creators.
Doin' The Thing w/ Dillan Taylor
Making Food Videos in New York City Changed His Life (w/ Jon Barr) | 055
Dillan interviews Jon Barr.
Jon is a travel and food content creator with nearly 600k subscribers on YouTube. His channel began as "Here Be Barr"—focused on New York guides—but has evolved into a personal brand built around food, storytelling, and high-quality production.
They discuss: the transition from niche to personal brand, how he revamped his thumbnails, focus, and team, the revenue breakdown of his content business, why short-form sponsorships are outperforming long-form, how creators can stay present while filming, his advice for creators who want to pivot their content, and much more.
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Jon's links...
YouTube: https://www.youtube.com/@HereBeBarr
Instagram: https://www.instagram.com/here.be.barr/
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Follow Dillan on the interwebs...
Twitter / X: https://x.com/dillanroytaylor
Newsletter: https://grindstone.coach/newsletter
Apply for Grindstone Coaching: https://www.grindstone.coach/
Music by myboy.scoochy: https://www.instagram.com/myboy.scoochy/
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0:00 Intro
0:51 Why Jon changed his channel name
3:53 How Jon's branding has improved
7:02 Behind-the-scenes of Jon’s workflow
13:30 How to pivot content successfully
18:01 Getting comfortable on camera
24:00 The power of telling your story
27:10 Jon’s revenue breakdown
38:07 Rapid fire Q&A
48:21 Bye bye bye
